Case Study

 

Customer Satisfaction Survey for a Multinational Pharmaceutical Distributor

Our client’s goal is get an unbiased review of its service performance through an independent third party with the objectives to understand where the gap is between its clients’ expectation and perception of its service performance, develop plans for improvement and establish a system for ongoing measurement of service performance.  

South Sphere conducted the survey among the company’s upstream and downstream clients including pharmaceutical companies, wholesalers, hospitals and retail pharmacies. The survey scope includes: designing customize questionnaire, collecting and analyzing feedbacks from responses; conducting face-to-face interviews with selected personnel to further probe into the root cause of the issues; analyzing findings and preparing a report with recommendations.

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